Play to Win in the Digital Space!

June 19, 2020 – Friday – Tower Club, Philamlife Tower, Makati City

There are 5 Billion Internet users in the world as of January 2019 -

– and in the Philippines, there are 76 Million Internet users.

The ways businesses promote to get the attention and share of wallet of the consumers have dramatically changed because of the digital landscape.

In this course, you will learn how to play and win in the very challenging but exciting digital battlefield.

What's the Plan?

Understand the Fundamental Principles of Digital Marketing

Prepare Offensive Strategies in Digital Marketing

Apply Defensive Strategies in Digital Marketing

Get insights from the Best practices

Create Winning Plays for your Digital Marketing strategy

What YOU should learn?

  • Understand the different social media platforms in order to optimize their efficiency
  • Create and/or improve your strategy for measuring and improving digital media effectiveness
  • Gain new Digital Marketing Frameworks that you can use in identifying areas to improve your performance
  • Discover the latest trends in Digital Marketing and create action plans to move past your competition
  • Learn how to play to win in Digital Marketing

Course Outline

  1. Digital Marketing – The Fundamentals of Play
  2. Digital Marketing Tools – The Winning Toolbox
  3. Offensive Strategies to Engage and Win Customers
  4. Defensive Strategies to Maintain Reputation and Recover Lost Customers
  5. Battlefield Updates: Who are Winning and Why They Are Winning
  6. The Blueprint of a Winning Digital Marketing Playbook

Our Digital Marketing Strategist

Jason Cruz is the newly appointed Head of Business Development for ADA Asia Pacific.

He is an expert in digital- and integrated marketing solutions, social marketing and social products, as well as digital education.

Prior to his current role, Jason was previously the Head of Digital Strategy of McCann Worldgroup.  

On his previous role, he is a member of the 2017 and 2018 Digital Leadership Council of McCann Worldgroup Asia-Pacific.

He was also the designated Facebook Ambassador, by Facebook Asia-Pacific, for McCann Worldgroup Asia-Pacific.


Friday, June 19, 2020
9:00 am to 5:00pm


Tower Club Makati
33rd Floor, Philamlife Tower, Paseo de Roxas, Makati City
(parking subject to availability)

Dress Code

Business Formal (strictly no maong pants)
Male: No polo short / Female: Close-toed shoes only

Let's build your winning playbook together!

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