Targeted Marketing Works, Having Too Many Targets Doesn’t. Here’s Where You Should Aim

Marketing Seminars Philippines
Photo Credit from Pixabay

 

If you approached a dozen business owners and asked who their target audience included, at least one would say, “Everyone.” Some brands are so convinced of their value in the marketplace that they have a hard time seeing who couldn’t benefit from their offerings.

In an era of targeted marketing, brands understand that they need to gear their efforts to appeal to specific audiences–they just believe they can address multiple target audiences simultaneously.

But mass targeting rarely pans out the way it’s intended. Research found that U.K. brands, which use a mass targeting approach, reached their target audiences online only 47 percent of the time.

 

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