LinkedIn explores the ‘enlightened buyer’ and how marketers can influence the purchase process

As emerging technologies continue to pervade virtually every facet of business, technology buyers are becoming more aware and enlightened. A new report from LinkedIn has argued that marketers can be the key to driving customer decisions across the buying process.

The report, titled ‘The Enlightened Tech Buyer: Powering Customer Decisions from Acquisition to Renewal’, polled more than 5,000 global technology decision makers across hardware and software for end users and data centres.

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